encompasses many forms of publishing ranging from web and social media content, online magazines and newspapers, blogs, e-books and many more forms of digital media. It is an environmental friendly form of publishing that is instantaneously accessed and does not require the use of printing or paper. Making it attractive for both publishers and consumers as prices are generally lower due to lower production costs.
Digitally published work is usually accessed via a screen and can be viewed via the internet; on websites, in emails, via digital retailers, on memory sticks (usb), digital disks and on any digital viewing or reading multi-media device.
Most digitally produced content must be formatted to ensure it is compatible with the viewing device it is being accessed from. It also needs to be user friendly, readable and flow seamlessly on the screen. To read more about the services Seanchaí ePublishing provides in digital formatting check out our design and formatting services.
Digital media is a popular form of accessing information and with the onset of e-reading devices and applications readily accessible for all budgets it has become a very popular method of reading. Market research indicates that half of all reading material, magazine and newspaper circulation is via digital delivery. Benefits of this can include instant delivery, lower paper and printing costs as well as less impact on the environment. Digital Publishing can be an excellent way for an author to gain a following and has become extremely popular for self-published authors. Readers are ditching their printed book collections and acquiring digital library collections - on devices or clouds - of e-books. This is especially popular for holiday reading; as one device can offer thousands of books to choose from. It is an excellent way for businesses to keep overheads low as employee and training manuals can be distributed to staff and works can be accessed seamlessly with click-able tables of contents and indexes.
E-readers have revolutionised the publishing business and it has paved the way for many self-published authors who may have been overlooked by a literary agent or publishing house in the traditional route of publishing. Consumers shopping habits have also changed and as with other forms of online retailing like clothes, groceries, music and movies consumers reading habits have changed; they want instant access! They like to acquire collections of e-books in their clouds or on their Kindles/reading devices. The books they read are found online or recommended via word of mouth or through the use of social media. E-Books are found, paid for/borrowed and accessed (streamed or downloaded) via the internet in an instant.
What does this mean for writers and self-publishing?
Digital publishing has opened the door to authors and has given them complete control, autonomy and 100% rights to their creative works and artistic flare. Many of the top digital retailers such as KDP (Amazon), iBooks (Apple) and Google Play Books have been allowing authors to self-publish directly with them for many years. It has been a very successful method for many authors (click here to read some success stories) and authors on average earn 70% (variable) of their royalties - which is more than traditional publishing houses once the fees for design, printing, agents etc. are deducted.
There are a few downsides to this and that is because the author has complete autonomy over their work they are responsible for their own proof-reading, editing, design, formatting and promotional work. This can be extremely time consuming and for some the technical and promotional side of things would be better left to more I.T. savvy, designers and marketings experts. That is where Seanchaí ePublishing can come to the rescue and provide self-published authors with all the services they require to format, publish, distribute and market their work at an affordable price.
Seanchaí ePublishing users the most current and up to date software programmes to format, produce, design and publish digital work whether that be an e-book, script, illustrated e-book or website - contact us today to discuss your digital publishing requirements. If that wasn't enough we also offer authors the option to have their work created and distributed in print on demand edition.
Check out our list of advantages and disadvantages to self-publishing and if you would like further information or a bespoke quotation email us for a friendly discussion.
Electronic works generally sell fewer copies. Authors/publishers will have to invest time in marketing their published work.
Writers are generally responsible for providing their own ongoing marketing. Authors will not have the advantage of seeing their books for sale in bookstores. However, much of this marketing can be done online as this is where the consumers are hanging out.
The industry is changing however, e-published works are sometimes viewed as inferior to print published works and that the bar has been lowered.
Writers will not receive an advance of monies from publishers; however royalties from e-published works are paid more frequently.
Piracy is a concern; however with improving technologies such as DRM this can be controlled.
A deterrent to sales may be if works are priced similarly to print versions as there are lower overheads.
Writers can self-publish their own work; have complete autonomy over pricing, editing and marketing.
No rejection letters from literary agents and publishing houses. The author can publish their work and the consumers will have immediate access to it – cuts out the middlemen.
Little investment by a publisher can mean they are more willing to publish works by new writers or non-traditional characters, storylines and manuscript lengths.
Faster publishing time – usually weeks as opposed to waiting up to two years to see a manuscript in print.
Greater flexibility for the writer; they will have more say over their work and will not be expected to change their work to make it more marketable.
Writers can update their text often and at little or no cost. This is very beneficial for works related to fast moving industries such as technology or ePublishing.
Greater longevity for slow movers. Electronic unlimited archiving allows authors to build a following and have their entire catalogue available to consumers.
Pricing – writers can price their own work. There is little outlay as there are no cuts from publishers, printers, agents and bookstores, allowing the work to be sold at a more attractive price for consumers.
Royalties – Writers will often be paid a much higher percentage of royalties of their works in most cases up to 70% and be paid quarterly rather than annually.
Rights – Writers will normally retain all the rights to their work, allowing the option to sign a deal with a traditional publisher later on or use the work in a different capacity such as adapting a screenplay.